When a bunch of active, adventure loving mates couldn’t find a sunscreen that suited their active lifestyle their entrepreneurial spirit kicked in and they decided to develop their own. We wanted a product that actually looks and feels good at the same time. After endless meetings in the surf and passionate discussions over the camp fire, We Are Feel Good Inc. was born! We still try and mimic these original meeting places when we can, because it’s what ignites our internal flame and fuels our passion. The truth is, we are pretty busy in our quest to keep delivering on this incredible brand that we have created and are so proud of. But, hey we always need to do some market research and product development!

Look out for us anywhere in the great outdoors…

THE PEOPLE THAT MAKE US FEEL GOOD

We’ve chosen our ambassadors to represent us because they reflect who we are.
Seriously good, very real and living a life they love!

ANNI FLYNN


2 x World Flowboarding Champion
ASC Open Women's Surfing Champion

RAVIRATH “SONGTAE” SRISOPHA


Cyclist / BG Cycling Team

MONTAKANT “BOOM” NUANMANEE


Equestrian Show Jumper / Instructor

TOM CARROLL


2 x World Champion Surfer

MARK RICHARDS


4 x World Champion Surfer

GRIFFIN COLAPINTO


Professional Surfer

JAMES BROWN


Youth Athlete / Sprinter / Surf Lifesaving

LIZZIE WELBORN


Professional Surf Ironwoman

KENDRICK LOUIS


Current Australian Ironman Champion

DAVID SHOOBRIDGE


Australian Elite Dressage Rider (Equestrian)

LISA CLAYTON


Health & Wellness Influencer